Launching this Wednesday midnight, 14 April Presenting the latest JJB collaboration - Roots Studio x JuJuBe Roots Studio bridges indigenous communities to the global market through respect, reciprocity, and remuneration. This collaboration highlights the authentic work of indigenous artists, while creating a sustainable source of income for their communities. This first Roots Studio collaboration features the artwork of The Bhil tribe is an ethnic group inhabiting the Western part of Central India. Dotted Diamonds with Soft Blush lining by Ramesh Katara Inspired by kernels of maize - the Bhil's staple crop, Dotted Diamonds features "pointillist" art created by indigenous artist Ramesh Katara and represented by Roots Studio. Each dot joins another in wavelike ripples from one diamond to the next symbolizing stories, prayers, ancestors, memories, and traditions. Muted pinks, orange, and brown are skillfully painted into a symphony of multihued and rhythmic dots. Lined in soft blush and adorned with satin rose gold hardware, this print echoes indigenous creativity from generations past to present. #bumwear #myjujube