We preview images from our FW20 advertising campaign featuring athlete and activist Megan Rapinoe. Rapinoe’s trademark pink hair is highlighted by the solidity of the cobalt blue background. Her eyes are grinning, the tongue peeks a boo between the teeth, mimicking the soccer player’s signature expression when she wins. Across the whole campaign, distortion comes across as a synonym of life, movement and energy. Featuring: Megan Rapinoe Creative direction: Jonathan Anderson and M/M (Paris) Photography: Steven Meisel Styling: Benjamin Bruno Casting: Ashley Brokaw Make-up: Pat McGrath Hair: Guido Palau #LOEWE #LOEWEFW20
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