To create a service for diverse and rapidly evolving markets, we need the capability to uncover our customer’s unspoken needs. This is what UOB did with the TMRW app, designed for digitally native millennials so that they don’t need to step into a physical bank. With safe distancing measures in place now, the app is proving relevant for even more people. Read UOB’s story here, and find out how other successful brands have embraced user-centric design to great success on the new DesignSingapore Council website. https://www.designsingapore.org/…/the-designers-behind-uob-…
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