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SUPIMA®: Because Basic Does Not Lie. The finest Pima cotton, grown in the high dry land of Pima, Arizona, is called Supima® (superior pima). It represents less than 1% of cotton grown in the world and is highly sought after, but we didn't hesitate to use it for T-shirts. Because when you try to upgrade the ultimate basic, you must use premium material. You'll recognize the high-quality color and soft texture at first touch, because basic does not lie.

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