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The Reckless Shop /
Posted 1 week ago

Recounting the years // "Did we know how hard it would be to start, run and sustain a business? No. We were dreamers." The journey has been a series of highs and lows, but the one thing they remain most grateful for are the conversations and support they have with their customers. Reckless Ericka now celebrates its 12th year in fashion, a worthy milestone for any local fashion brand. With emphasis on craftsmanship, each collection is produced in ethically sourced factories using quality materials. This concept is a constant narrative for the brand in creating a more sustainable and mindful business that offers an alternative voice to fast fashion, where affordable fashion lasts for a long time. // Celebrate our 12th year with additional 12% off all items! Shop the limited time sale at Ends tomorrow, 4 April. Happy shopping! ๐Ÿ›

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