“There are few companies that commit to R&D as much as does Rolex, and it is only at a high resolution of analysis that one appreciates how exceptional are each of its watches.” For it is my genuine belief that this is one rare force – for such a company is a force – whose simultaneous commitment to the best engineering and to developing brand equity is not a zero-sum game. It is a win for both watchmaker and collector. Link below for the full article on 'Pre-Ceramic' Rolex Submariners.
Posted 2 years ago
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