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Little Match Girl /
Posted 11 months ago

2003 (October) - First humble store at Far East Plaza; challenged by the occurrence of SARS. 2020 (October) - Beginning a new phase in sustainable fashion at Amoy Street, choosing to see the light, the looming shadow of Covid-19 pandemic notwithstanding. Here's a shout-out to our team mates, crew and customers all through the years. Thank you for journeying with us along 17 years, during which we've learnt to unlearn and relearn everything about business. Operating from bricks-and-mortar to online stores, driven by fast fashion to now slowing down; we couldn't have made it without our community and our common love for fashion. If there's one thing we've learnt through the ups and downs, it's that you can't fake passion. Our hearts and souls are still here. We are still here. And we refuse to stop learning. We have envisioned a future of sustainability in fashion, and we hope you'll join us onboard this journey of learning and creation.

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