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GUESS?, Inc. is proud to announce the launch of GUESS x GENERATIONS, a capsule collection designed in collaboration with the Japanese pop group, GENERATIONS from Exile Tribe. For the second time, the seven-member music group brings their high energy, style and talent, to create a union of both fashion and music. The group’s stylistic ethos was incorporated into the capsule and elevated by LA-based artist, Oliver Payne. The GUESS x GENERATIONS capsule collection features a variety of everyday styles. The collection ranges from short and long sleeve tees, coaches’ jackets, hoodies, crewnecks, denim jackets, jeans, sweats, and track pants. Each piece highlights the GUESS and GENERATIONS branding in a variety of ways while bringing the collegiate prep style to the forefront. To kick off the capsule, In Singapore, the collection will be available in stores in late March 2020 at Marina Bay Sands, Paragon Shopping Centre and Ngee Ann City.

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