Hair-fall affects more than 70% of men around the world. Hence, it’s crucial that we begin treatment the soonest after identifying these 2 main challenges most men face when dealing with hair-mass decrease. 1. Hair-fall from the roots Strands lose anchorage at the root, often creating visible changes at the crown and hairline. 2. Thinning fibres Hairs losing thickness, creating a finer feel and flat look as well as becoming difficult to style. Our NEW Genesis Homme anti-fall range is designed to combat hair-mass decrease with a combination of advanced active ingredients. You’ll notice an instant volumizing result after every wash and promising long-term growth for fuller, healthier hair. Begin your anti-fall journey with Genesis Homme today. Find your nearest authorized Kerastase salon: https://www.kerastase.com/hair-salon-locator/ or visit our website for more information: http://www.kerastase.com #Kerastase #KerastaseSG #NeverFall #NeverBeAfraidOfFalling