Notification
Brand's Logo
DesignSingapore Council /
Posted 5 months ago

"Fully understanding the consumer drove every decision we made, from how to make the product, knowing which equipment to buy, through to brand, packaging and what would deliver." - Craig Agnew, Managing Director, The Happy Snack Company This Australian company made healthy delicious snacks but consumers were not really buying them. Hence, it embarked on a design-led process to uncover and address all its issues. Today, it is gaining global reach and is experiencing an increased turnover of 40% year on year! 😱 Read on for more of their amazing transformation: https://australiandesigncouncil.org/the-happy-snack-company/ And if you would like to get started on understanding your customers better, check out our User Journey Mapping Scheme here: https://bit.ly/UserJourneyMapping #businesstransformation #betterbydesign

Advertisement /
Advertisement /

Start typing