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DesignSingapore Council /
Posted 5 months ago

"Fully understanding the consumer drove every decision we made, from how to make the product, knowing which equipment to buy, through to brand, packaging and what would deliver." - Craig Agnew, Managing Director, The Happy Snack Company This Australian company made healthy delicious snacks but consumers were not really buying them. Hence, it embarked on a design-led process to uncover and address all its issues. Today, it is gaining global reach and is experiencing an increased turnover of 40% year on year! 😱 Read on for more of their amazing transformation: And if you would like to get started on understanding your customers better, check out our User Journey Mapping Scheme here: #businesstransformation #betterbydesign

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