[Webinar recap] #icymi We started the month of June with an insightful session on "The Power of Storytelling", and how forging strong and lasting relations with customers is important in Building Strong Brands. Speakers Nav Qirti, Reima Rönnholm and Felix Mollinga of strategic design consultancy Ideactio Pte Ltd shared 5 commandments to building meaningful stories, and their Storytelling Framework to guide brands to craft their own stories better. Watch the video for the reca p and read more here: www.ideactio.com/articles/the-power-of-storytelling DesignSingapore Council took the opportunity to share about the Design for Business: User Journey Mapping scheme that Singapore-based SMEs could tap to understand their internal and external customers. If you are interested in adopting such an empathy-driven approach for your company, come talk to us as our scheme subsidises up to 80% of the costs for Singapore-based SMEs! #webinar #storytelling #userjourneymapping https://vimeo.com/433353413
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