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FairPrice /
Posted 7 months ago

What started off as a head office request to participate in a photoshoot turned Koh Sok Ee into one of our prominent poster girls in 1992, the beginning of a memorable #FacesOfFairPrice experience for her. Commonly featured in newspapers, magazines, in-store displays and even outdoor posters in the 1990s, Sok Ee would be called upon regularly to appear in our advertisements, even going through various uniform changes as the company livery was updated during that period. Family and friends would be surprised to see her while flipping through newspapers and magazines, and customers would even gift her photos and laminated colour prints of her ads, many of which she has kept till today. A FairPrice staff of 40 years come July, Sok Ee’s gentle charm and smile captured in these ads are just as bright today. At 18, Sok Ee first started at our Changi Airport Terminal 1 store before moving on to Ang Mo Kio. Sok Ee has worked within the community and established many friendships with colleagues and customers alike through the years. Residents would even offer food or home bakes with her and the Ang Mo Kio team, and once in a while, older customers might even tease the “poster girl” just to make her blush. Do you have any memories of FairPrice to share too? Share them with us here and who knows, we might ask if you would like to be our next #FacesofFPG, too! *The images featured in this post were produced in accordance with prevailing IMDA guidelines and Heightened Alert measures.

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